Archive for October, 2007

Green Marketing Lacks Distinction but Gains Mainstream Appeal

Tuesday, October 23rd, 2007

A report by a The Climate Group, a U.K. non profit organization specializing in climate change, revels that consumers do not distinguish well between brands that have steped up to fight climate change. Though consumers say that they favor brands that have taken environmental action, in the US 74% of respondants could not produce a name without prompting.

The study that was conducted in the US and UK and asked consumers what corporations came to mind when thinking of leadership on climate change. In the U.S., GE, Toyota, BP, Ford, and Honda topped the list. In the UK, Tesco and BP topped the list.

If the list toppers are any indication, green marketing has become mainstream. Once the niche of such companies as Patagonia, Cliffbar, and Ben & Jerry’s Ice Cream, fighting climate change is appears to be less as quixotic with the big guys at the lead-and surely that is what it will take if any substantial change is going to occur.

The Bride Wore Green! Six tips for an earth friendly wedding.

Tuesday, October 16th, 2007

A wedding is overwhelming. What can you can you do to create a day that is unique and meaningful for yourself and your guests without going crazy with the minutia? There are lists of things to do 2 years in advance—Don’t let these things bog you down! I suggest that it is very easy and relatively inexpensive for your wedding to go green. It is a great way to show stewardship for the environment to your guests, whether there are 10 or 400. Here are some ways to do it:

  1. Go Carbon Neutral with Standard Carbon. We are even offering a special discount to customers of our partner, www.InviteDesigner.com
  2. Give your guests a green wedding favor ike a CFL, potted plant, native seeds or carbon offset
  3. Reduce reception trash by avoiding disposables. Just ask your caterer to use real plates and utensils!
  4. Plant a memory tree…corny I know, but a tree can absorb thousands of pounds of carbon from the air as it grows
  5. Consider an organic reception that samples locally grown food. This saves transportation cost while adding a unique flair to the typical buffet.
  6. Honeymoon at an earth friendly place, like one of our national parks.

A green wedding is definitely a gift your guests will remember, especially if you offset the greenhouse gasses. This gift wont be thrown away or tossed aside like a bottle of bubbles. Plus, for all you busy brides there is no preparation or planning or supplies to purchase. You don’t have to have your bridesmaids over for a party to finish the gift. All you need to customize a gift is online access and about 5minutes.